Design Thinking, what, where, why and how

There is a lot of talk about Design Thinking, with a fair amount of controversy. This workshop will walk you through the main characteristics of what it is, where does it come from, why is it relevant and how to apply it, all in hands-on exercises. Design Thinking is not only a problem solving methodology, is a way of understanding challenges and build the understanding of the context in order to act upon a defined goal and propose and test solutions. It can be applied for many different types of situations but it cannot be a step by step linear recipe, some people are good at it and some others don’t.

Target Audience



10:15 AM - 11:45 AM
Room 103

No prior registration required.


  • Kwantlen Polytechnic University – Wilson School of Design
    Victor Martinez

    Industrial Designer with 24 years of experience in the transportation sector. Teaching Design for the last 12 years and researcher with a PhD in Sustainable Design. Main area of interest is systems thinking for new product development.